Newell: Video Content
Branded Content for a Lobby Screen at the Hoboken Headquarters
Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®.
The Ask: After merging with another industry giant, Jarden, Newell Brands relocated its headquarters from Atlanta, GA to Hoboken, NJ. Newell wanted to incorporate their new branding, as well as their new mission/vision and to communicate their corporate values to anyone visiting the new headquarters. The lobby area features a set of visual screens, which required design elements and content for display. We designed content for the screens using Newell Brand’s brand elements and products in a non-promotional way to deliver background about the company in a public and employee facing way. Content was created using modules that can be played in any order. It was designed to facilitate creating new content and swapping sections out at any time.
Roles: Art Director, Designer
Software/Skills: Photoshop, InDesign, Illustrator
Deliverables: Branded Content for Lobby Screen