NC Diabetes & Heart Disease: Integrated Bilingual Campaign
North Carolina Department of Health & Human Services needed an ad campaign in both English and Spanish that promoted healthy behaviors and increased participation in diabetes and heart disease prevention programs.
The campaign focused on creating consumer demand for the CDC-recognized Diabetes Prevention Program through increased awareness of risk factors associated with diabetes and heart disease, specifically highlighting behavior changes and the benefits of these lifestyle change programs.
Roles: Art Director, Designer
Software/Skills: InDesign, Photoshop
Deliverables: Video Spot, Print Ads, Digital Banners, Outdoor
Key Team Members
Stephen Pruitt — Executive Producer
Kris Johnson — Senior Producer
Chloé Demeunyck— Associate Producer
Michael Neff — Design Director
Awards
2016 IABC Golden Flames | Gold Winner
2016 US International Film & Video Festival | Silver Winner
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