Multifoods: Rebrand

After several acquisitions over the past two decades, CSM Bakery Solutions wanted to refresh the brand identities for several of their subsidiary brands in North America.
By standardizing the components used for brand development, including brand architecture, guidelines and sales collateral, I created a distinct visual identity for Multifoods and clearly defined it’s relationship with the corporate brand.
Target Audience:
National supermarket chains & food service seeking world-class quality, convenience and labor-savings. A partner to help generate sales by providing unique ideas & support.

Role: Art Director, Designer
Software/Skills: Illustrator, InDesign
Deliverables: Visual Identity System, Sales Materials

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