The Coca-Cola Company: "Love is Love is Love” Campaign
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
The Ask: For the 13th consecutive year, The Coca-Cola Company received a 100% rating from the Human Rights Campaign based on an in-depth analysis of workplace policies and practices for lesbian, gay, bisexual, transgender and queer (LGBTQ) employees. To achieve a perfect score, companies must have fully inclusive equal employment opportunity policies, provide equal employment benefits, demonstrate their commitment to equality publicly and exercise responsible citizenship.
The Big Idea: To celebrate the partnership between The Coca-Cola Company and the Human Rights Campaign, I was asked to create an animated :05 bumper spot and print ad. This project involved strategic and creative consultation, graphic design, and animated videos. I was honored to support The Coca-Cola Company in creating the “Love is Love is Love” campaign and it was creatively inspiring to be part of such a powerful and meaningful message.
Roles: Art Director, Designer
Software/Skills: Illustrator, InDesign, After Effects
Deliverables: Animated :05 Bumper and Print Ad
Awards: 2020 Hermes Creative Award