GE Healthcare: Versana Campaign
GE Healthcare is the $19 billion healthcare business of GE and a leading provider of medical imaging, monitoring, biomanufacturing, and cell and gene therapy technologies. GE Healthcare enables precision health in diagnostics, therapeutics, and monitoring through intelligent devices, data analytics, applications, and services. With over 100 years of experience in the healthcare industry and more than 50,000 employees globally, the company helps improve outcomes more efficiently for patients, healthcare providers, researchers, and life sciences companies around the world.
The Ask: We were tasked to develop a multi-media campaign to highlight Versana, a versatile and flexible ultrasound system designed to simplify medical professional workflows and improve clinical efficiency. We were also asked to provide campaign toolkits (i.e. social media posts, captions, and visual assets) to global market affiliates for market-specific messaging.
Creative Opportunity: Position Versana as the essential tool to provide critical insights into current health challenges.
Roles: Art Director, Brand Designer, Graphic Designer
Software/Skills: Illustrator, InDesign, Photoshop
Deliverables: Targeted Social Media Ads, Landing Pages, Campaign Toolkits for Key Markets
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