GE Healthcare: Pristina Campaign
GE Healthcare is the $19 billion healthcare business of GE and a leading provider of medical imaging, monitoring, biomanufacturing, and cell and gene therapy technologies. GE Healthcare enables precision health in diagnostics, therapeutics, and monitoring through intelligent devices, data analytics, applications, and services. With over 100 years of experience in the healthcare industry and more than 50,000 employees globally, the company helps improve outcomes more efficiently for patients, healthcare providers, researchers, and life sciences companies around the world.
The Ask: We were tasked to develop a product launch video for Senographe Pristina to highlight the collaborative effort between radiologists, technologists, and women in developing a new mammography technology.