The Coca-Cola Company: Blood Drive
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
The Ask: While Coke has long hosted on-site Blood Drives with the Red Cross, this pivot was their first virtual blood drive. We were tasked to create a digital campaign leveraging the American Red Cross virtual blood drive platform, “SleevesUp”.
How it Works: Employees visit the custom microsite, click the “pledge to give blood” button and schedule an appointment online at a convenient Red Cross blood donation location.
Creative Opportunity: To drive awareness of Every Drop Counts virtual blood drive and inspire employees to give blood.
Roles: Art Director, Graphic Designer
Software/Skills: Illustrator, InDesign, Photoshop
Deliverables: Brand Identity, Social Media Graphics & Banners, Iconography
