Brill: DecoPro Campaign
A trusted brand since 1928, Brill delivers fresh ideas and superior formulations for cakes, icings, and cookies that inspire bakers to be brilliant.
The Ask: Develop a trade advertising campaign to highlight the launch of DecoPro.
Creative Opportunity: To drive excitement and awareness of the soon-to-be-released/launched DecoPro portfolio and its product benefits among retail bakery operators and decorators.