Brill: DecoPro Campaign

A trusted brand since 1928, Brill delivers fresh ideas and superior formulations for cakes, icings, and cookies that inspire bakers to be brilliant.
The Ask: Develop a trade advertising campaign to highlight the launch of DecoPro.
Creative Opportunity: To drive excitement and awareness of the soon-to-be-released/launched DecoPro portfolio and its product benefits among retail bakery operators and decorators.
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