Central Atlanta Progress: Campaign
The Client: Central Atlanta Progress serves as the transportation mnagement association (TMA) for Downtown Atlanta. In this capacity, CAP/ADID works with commuters and employer/property management partners to develop and deploy education and outreach practices aimed at promoting alternative transportation (options other than driving alone), which thereby reduces congestion and improves air quality.
The Goal: Generate awareness and encourage commuters to take public/alternative transportation
Roles: Designer, Art Director
Key Team Members:
Michael Neff — Design Director
Kris Johnson — Producer
Michael Neff — Design Director
Kris Johnson — Producer
Software/Skills: Photoshop, InDesign
Deliverables: Print Ads, Digital Ads, Billboard Ads, Bus Kiosk Ads, Postcards