Brill: Brand Identity Refresh
CSM Bakery Solutions needed to rebrand their North American division to a previous brand, Brill. They also needed a creative way to introduce this name change to their employees. Along with a refreshed logo, visual identity system and marketing collateral, we created event signage and materials to announce the brand change internally. These internal materials included a branded notebook and a speaker that was embossed with the new logo. CSM Bakery Solutions also needed a video announcing the rebranding of their North American division to a previous brand, Brill. Leadership within the organization spoke of the excitement, vision, and ambitions they had surrounding the rebranding.
Roles: Art Director, Designer
Software/Skills: Photoshop, InDesign, Illustrator
Deliverables: Logo Redesign, Identity Collateral, Brand Video
![](https://cdn.myportfolio.com/c3151299-e9d9-426d-a56b-0d741f0bb16a/be957f28-083d-4e81-aa92-41dc5970cc88_rw_1920.jpg?h=d1956faa7acd0b5419c73ef0e5505563)
Refreshed Brill Logo
![](https://cdn.myportfolio.com/c3151299-e9d9-426d-a56b-0d741f0bb16a/7a45b98d-a9ed-4d88-bd2e-e919b5040c72_rw_1200.gif?h=37f2a100fa0f839965f40b4456c9a903)
![](https://cdn.myportfolio.com/c3151299-e9d9-426d-a56b-0d741f0bb16a/ca30f5a5-4270-4121-8caf-0c3a0db10a88_rw_1920.jpg?h=f485ae380a8c4e5c76b22559959e8574)
Brill Business Cards
![](https://cdn.myportfolio.com/c3151299-e9d9-426d-a56b-0d741f0bb16a/3abc6a05-5510-4422-8d06-c8f576a5b7f3_rw_1920.jpg?h=0494a4a17ebb3ca22bd2a2d0be087f23)
Branded Notebooks - Employee Gifts
![](https://cdn.myportfolio.com/c3151299-e9d9-426d-a56b-0d741f0bb16a/db153237-5e31-475a-ac43-80cc6e2cde87_rw_1200.jpg?h=d76c610de901b859928e2311d11db3e4)
Branded Speaker - Employee Gift
![](https://cdn.myportfolio.com/c3151299-e9d9-426d-a56b-0d741f0bb16a/88f0ffa7-b02e-4728-9fa3-f906e446218a_rw_1920.jpg?h=3aa088f24458d4bea81aa96afdf3899c)
Brill Branded Sugar Cookies